Adoption of Online Social Media Innovation: Who's Inside the Spectrum?

@article{Taufique2013AdoptionOO,
  title={Adoption of Online Social Media Innovation: Who's Inside the Spectrum?},
  author={Khan M.R. Taufique and Faisal Mohammad Shahriar},
  journal={Int. J. E Bus. Res.},
  year={2013},
  volume={9},
  pages={21-35}
}
Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies might carry great significance in this new but exploding field of business and marketing. This study… 

Assimilation of social media marketing in Saudi large companies : antecedents and consequences

This study aims to examine social media marketing through the lens of organisational innovation, therefore the research adopts an innovation-assimilation perspective regarding social media marketing

Augmenting Analytical CRM Strategies with Social BI

The authors design a multi-dimensional data model for social BI and demonstrate its applicability by designing management reports in a retail scenario and propose a structured research agenda for the emerging field of social BI.

DEIXE SEU LIKE!

In a scenario of expanding competition between tourist destinations, DMOs face the challenge of positioning them attractively. To this end, these organizations can make use of various communication

A Review of Tools for Overcoming the Challenge of Monitoring of Social Media

Until recently, a company’s communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and

Old Media, New Media Sources: The Blogosphere's Influence on Print Media News Coverage

Although journalists frequently use political bloggers as sources in their news coverage, they only reference certain blogs in certain ways at certain times, and this turn is commonly in the direction of a relatively small group of interactive, liberal blogs.

AIS Electronic Library (AISeL) GENERALIZING ICT USER TYPOLOGIES

A comprehensive user typology of IT service users is developed via a meta synthetic analysis of research across domains to reduce complexity of understanding user behavior by finding common patterns of users based on their motivation, thought, and actual use.

Examining 7th Graders’ Tablet-Created Screencasts to Promote Safe Driving: Reflections from a Service-Learning Project

This study explores patterns emerging from 7th grade students’ digital multimodal compositions created in response to a service-learning project focused on safe driving. Through a descriptive content

Fostering Psychological Coherence with ICTs

As we experience a paradigm shift into a media age, ICTs are altering the psychological parameters of human reality. The premise of this paper is that the psychological dynamics of interactive images

Multimodal Composition for Teacher Candidates: Models for K-12 Classroom Writing Instruction

This chapter reports on a study conducted by two teacher educators in literacy instruction and provides examples of the ways teacher educators can “distribute” technology-rich writing instruction

Toward an Algorithmic Rhetoric

This chapter argues for a way of thinking about algorithmic rhetoric as macro-, meso-, and micro-rhetorical, which would be beneficial to think more about algorithms as digital rhetorics with terrific power to sway what counts as knowledge, truth, and material reality in the everyday lives of people across an astonishing range of global communities in the twenty-first century.

References

SHOWING 1-10 OF 26 REFERENCES

Development of a Measurement Instrument for Website Design Utilizing Analytic Hierarchy Process (AHP) Multi-Attribute Decision Modeling

A measure by which companies can assess their web presence in comparison to this best practices model is developed, which provides an internally consistent, robust model against which to measure an organization's website.

“Memeration”: Exploring Academic Authorship in Online Spaces

This chapter examines how digital authorship in graduate education can broaden conceptions of scholarly engagement. Using a blog created by one of the authors in the context of a graduate literacy

Editorial Preface : International Journal of E-Business Research

One of the most profound developments of the past decade was the emergence of e-business, which has revolutionized the process of business transactions, collaboration, and management of an

The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0

Efficiency and Efficacy are crucial to the success of national and international business operations today. With this in mind, businesses are continuously searching for the information and

How Social Media Tools are used in Research: A Case Study

Social media tools are being widely used. Every day we witness new tools appearing or new features being added to already existing tools. Their characteristics allow us to communicate and collaborate

Relationships Between Supply Characteristics and Buyer-Supplier Coupling in E-Procurement: An Empirical Analysis

The resource dependency and relational exchange theories of understanding firms’ participation in e-procurement are explored, and the important impact of environmental and market uncertainty on firm responses is reconfirm.

Information Communication Technology Standardization for E-business Sectors: Integrating Supply and Demand Factors

This "Premier Reference Source" discusses the dynamics and mutual impact of factors that condition demand for standards and supply.

Writing For Social Action in Our Digital Age

In this chapter, the author first describe the literacy pedagogy that he implements each year with a cohort of pre-service graduate students across two semesters to develop their social justice

Stepping into the (Social Media) Game: Building Athlete Identity via Twitter

This chapter explores how rookie athletes in Major League Baseball (MLB), the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), used Twitter as

Putting Me in Media: Communicating and Creating Screen Media with a Purpose

Like learning to read or write, or acquiring the fundamentals of mathematics, screen media literacy is rapidly becoming an essential life skill. This dominant and expansive interface for contact,