Adoption of Online Social Media Innovation: Who's Inside the Spectrum?

  title={Adoption of Online Social Media Innovation: Who's Inside the Spectrum?},
  author={Khan M.R. Taufique and Faisal Mohammad Shahriar},
  journal={Int. J. E Bus. Res.},
Few but mentionable studies have been conducted in typifying the Online Social Media (OSM) users. Studies on innovations taking place within the OSM environment are also very much found. But gaps are present in linking OSM innovations and adoption of innovations by the OSM users. Precise and objective studies to put the OSM users in an adoption spectrum are close to nil, though such studies might carry great significance in this new but exploding field of business and marketing. This study… 

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