Adoption of Mobile Technologies for Chinese Consumers

@inproceedings{Park2007AdoptionOM,
  title={Adoption of Mobile Technologies for Chinese Consumers},
  author={JungKun Park},
  year={2007}
}
When it comes to mobile communication technology, China is the largest market in the world. However, due to its rapidly changing economic environment causing disparities between geographical regions, it presents unique marketing problems. In order to attain a better understanding of China as a potentially highly valuable mobile communication technology market, we conducted a survey of 221 Chinese nationals and tested a proposed conceptual framework based on UTAUT with moderating variables. The… CONTINUE READING

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