Adoption of Mobile Technologies for Chinese Consumers

  title={Adoption of Mobile Technologies for Chinese Consumers},
  author={JungKun Park},
When it comes to mobile communication technology, China is the largest market in the world. However, due to its rapidly changing economic environment causing disparities between geographical regions, it presents unique marketing problems. In order to attain a better understanding of China as a potentially highly valuable mobile communication technology market, we conducted a survey of 221 Chinese nationals and tested a proposed conceptual framework based on UTAUT with moderating variables. The… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.


Publications citing this paper.
Showing 1-10 of 72 extracted citations


Publications referenced by this paper.
Showing 1-10 of 29 references

CellularOnline, “Record Sign-Ups Lift China Mobile Income,

  • M. P. Couper, M. W. Traugott, M.J
  • China Economic Review,
  • 2006
1 Excerpt

The Impact Of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour ”

  • E. Bigne, C. Ruiz, S. Sanz
  • Journal of Electronic Commerce Research
  • 2005
1 Excerpt

Similar Papers

Loading similar papers…