Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States

@inproceedings{Baer2007AdoptionOE,
  title={Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States},
  author={Alexander G. Baer and Cheryl Brown},
  year={2007}
}
Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure… CONTINUE READING

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