• Computer Science
  • Published in ECIS 2008

Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles

@inproceedings{Maass2008AdoptionOD,
  title={Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles},
  author={Wolfgang Maass and Tobias Kowatsch},
  booktitle={ECIS},
  year={2008}
}
Up until now, brick-and-mortar stores provide consumers with static product information in the form of printed product labels. This kind of product information does neither adapt to consumer needs nor facilitates new business models (e.g. consumer experience or ad hoc product bundling by products itself). By contrast, dynamic product information provided by mobile recommendation agents (MRA) may leverage these limitations. In this article we formulate a Simplified Consumer Choice (SCC) model… CONTINUE READING

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