Adoption and Use of Social Media in Small and Medium-Sized Enterprises

@inproceedings{Meske2013AdoptionAU,
  title={Adoption and Use of Social Media in Small and Medium-Sized Enterprises},
  author={Christian Meske and S. Stieglitz},
  booktitle={PRET},
  year={2013}
}
  • Christian Meske, S. Stieglitz
  • Published in PRET 2013
  • Business, Computer Science
  • In recent years, social media have been increasingly adopted in enterprises. Enterprises use social media as an additional way to get in contact with their customers and support internal communication and collaboration. However, little research is devoted to the adoption and internal usage of social media in small and medium-sized enterprises (SMEs), which are of high social and economic importance. The purpose of this paper is to examine the adoption, usage, and benefits of social media in… CONTINUE READING

    Figures, Tables, and Topics from this paper.

    Explore Further: Topics Discussed in This Paper

    Social Media for Small and Medium-Sized Enterprises
    • 1
    • Open Access
    Overcoming SME barriers to gaining competitive advantage through social media
    • 2
    • Open Access
    Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review
    • 41
    • Highly Influenced
    • Open Access
    Social media use by SMEs in Greece : a uses and gratifications approach

    References

    Publications referenced by this paper.
    SHOWING 1-10 OF 55 REFERENCES
    Adoption and Use of Corporate Wikis in German Small and Medium-sized Enterprises
    • 14
    Determining the challenges of organizational social media adoption and use
    • 43
    • Open Access
    Adoption, motivation and success factors of social media for team collaboration in SMEs
    • 61
    • Highly Influential
    Identifying Business Value From The Use Of Social Media: An Sme Perspective
    • 51
    • Open Access
    Impact Of Social Media Usage On Organizations
    • 21
    Corporate Social Networking Sites – Modes of Use and Appropriation through Co-Evolution
    • 108
    • Highly Influential
    • Open Access
    Building Web 2.0 enterprises: A study of small and medium enterprises in the United States
    • 83
    • Highly Influential
    A social collaboration platform for enterprise social networking
    • 16
    Users of the world, unite! The challenges and opportunities of Social Media
    • 10,538
    • Open Access