Adoption and Use of Social Media in Small and Medium-Sized Enterprises

  title={Adoption and Use of Social Media in Small and Medium-Sized Enterprises},
  author={Christian Meske and S. Stieglitz},
  • Christian Meske, S. Stieglitz
  • Published in PRET 2013
  • Business, Computer Science
  • In recent years, social media have been increasingly adopted in enterprises. Enterprises use social media as an additional way to get in contact with their customers and support internal communication and collaboration. However, little research is devoted to the adoption and internal usage of social media in small and medium-sized enterprises (SMEs), which are of high social and economic importance. The purpose of this paper is to examine the adoption, usage, and benefits of social media in… CONTINUE READING

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