Adolescents and alcohol: an explorative audience segmentation analysis

@inproceedings{Mathijssen2012AdolescentsAA,
  title={Adolescents and alcohol: an explorative audience segmentation analysis},
  author={Jolanda J. P. Mathijssen and Meriam M Janssen and Marja J. H. van Bon-Martens and Ien A. M. van de Goor},
  booktitle={BMC public health},
  year={2012}
}
BACKGROUND So far, audience segmentation of adolescents with respect to alcohol has been carried out mainly on the basis of socio-demographic characteristics. In this study we examined whether it is possible to segment adolescents according to their values and attitudes towards alcohol to use as guidance for prevention programmes. METHODS A random sample of 7,000 adolescents aged 12 to 18 was drawn from the Municipal Basic Administration (MBA) of 29 Local Authorities in the province North… CONTINUE READING

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By means of an online questionnaire data were gathered on values and attitudes towards alcohol , alcohol consumption and socio - demographic characteristics .
By means of an online questionnaire data were gathered on values and attitudes towards alcohol , alcohol consumption and socio - demographic characteristics .
By means of an online questionnaire data were gathered on values and attitudes towards alcohol , alcohol consumption and socio - demographic characteristics .
By means of an online questionnaire data were gathered on values and attitudes towards alcohol , alcohol consumption and socio - demographic characteristics .
By means of an online questionnaire data were gathered on values and attitudes towards alcohol , alcohol consumption and socio - demographic characteristics .
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