Adnostic: Privacy Preserving Targeted Advertising

Abstract

Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate — which includes consumer advocacy organizations, professional associations, and government agencies — is premised on the notion that OBA and privacy are inherently

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@inproceedings{Toubiana2010AdnosticPP, title={Adnostic: Privacy Preserving Targeted Advertising}, author={Vincent Toubiana and Arvind Narayanan and Dan Boneh and Helen Nissenbaum and Solon Barocas}, booktitle={NDSS}, year={2010} }