Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press

@inproceedings{Westerik2009AdlerRB,
  title={Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press},
  author={Henk Westerik},
  year={2009}
}
Communication Science and its latest incarnation Media Studies are often seen as dealing with a trendy but nonscientific field of study. Wikipedia uses Media Studies as its primary example of a ‘Mickey Mouse Degree’ (Wikipedia, 2008); the BBC has described it as “the butt of many a joke about declining standards in academia” (Duffy, 2004); and in German speaking countries Communication Science is described as a trendy field of study (Gappmair, 2008). Given this perception of these sciences in… 

References

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Wird Salzburger Universität bald total überrannt?

  • Wikipedia, the free encyclopedia

Media Studies: The next generation

  • Retrieved October
  • 2004