Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.


Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in… (More)
DOI: 10.1016/j.vaccine.2015.04.039


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