Addressing Common Method Variance: Guidelines for Survey Research on Information Technology, Operations, and Supply Chain Management


Common method variance (CMV) is the amount of spurious correlation between variables that is created by using the same method-often a survey-to measure each variable. CMV may lead to erroneous conclusions about relationships between variables by inflating or deflating findings. We analyzed recent survey research in IEEE Transactions on Engineering… (More)
DOI: 10.1109/TEM.2011.2136437


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