Adding Nuance to the Study of Political Humor Effects: Experimental Research on Juvenalian Satire Versus Horatian Satire

@article{Holbert2011AddingNT,
  title={Adding Nuance to the Study of Political Humor Effects: Experimental Research on Juvenalian Satire Versus Horatian Satire},
  author={R. Holbert and Jay D. Hmielowski and Parul Jain and Julie Lather and Alyssa C. Morey},
  journal={American Behavioral Scientist},
  year={2011},
  volume={55},
  pages={187 - 211}
}
This study extends political humor effects research by focusing on two distinct types of satire, juvenalian and horatian. Theoretical arguments grounded in the elaboration likelihood model culminated in the positing of a series of interactions between message (juvenalian, horatian, traditional opinion-editorial) and recipient ability (high, low) relative to three outcome variables: perceived humor, counterarguing, and attitudes concerning Hillary Clinton’s universal health care plan. An… Expand
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