Adaptive memory: animacy processing produces mnemonic advantages.

@article{VanArsdall2013AdaptiveMA,
  title={Adaptive memory: animacy processing produces mnemonic advantages.},
  author={Joshua E VanArsdall and James S. Nairne and Josefa N. S. Pandeirada and Jane Blunt},
  journal={Experimental psychology},
  year={2013},
  volume={60 3},
  pages={
          172-8
        }
}
It is adaptive to remember animates, particularly animate agents, because they play an important role in survival and reproduction. Yet, surprisingly, the role of animacy in mnemonic processing has received little direct attention in the literature. In two experiments, participants were presented with pronounceable nonwords and properties characteristic of either living (animate) or nonliving (inanimate) things. The task was to rate the likelihood that each nonword-property pair represented a… 

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