GISs are moving away from a system for experts to a more widely-used tool for answering spatial-related questions. The dawn of new technologies on the horizon, such as telecommunication, mobile Internet, and handheld computing devices, offers new chances to the everyday use of geoinformation. However, existing approaches to mobile visualisation of geoinformation mostly have a commercial background and are rather technology-centred. This quite narrow view ignores many relevant problems and does not fully profit from the new possibilities a mobile cartography could provide. Taking the existing problems into account the paper sketches a general conceptual framework for geoinformation use in a mobile environment. Specific user tasks and requests in a mobile environment are identified, which is followed by an outline of possible methods to personalise a GIS for better mobile assistance. Putting emphasis on the importance of analytical functions for mobile cartography, the process of adaptive and dynamic generation of visualisations for mobile users on the basis of vector data (e.g. SVG) is illustrated and the key research fields involved are pointed out.