This paper describes the conceptual and implementation shift from a creative research-based evolutionary system to a real-world evolutionary system for professional designers. The initial system, DarwinsGaze, is a Creative Genetic Programing system based on creative cognition theories. It generated artwork that 10,000’s of viewers perceived as human-created art, during its successful run at peer-reviewed, solo shows at noted museums and art galleries. In an effort to improve the system for use with real-world designers, and with multi-person creativity in mind, we began working with a noted design firm exploring potential uses of our technology to support multivariant creative design iteration. This second generation system, titled Evolver, provides designers with fast, unique creative options that expand beyond their habitual selections that can be inserted/extracted from the system process at any time for modular use at varying stages of the creative design process. We describe both systems and the design decisions to adapt our research system, whose goal was to incorporate creativity automatically within its algorithms, to our second generation system, which attempts to take elements of human creativity theories and populate them as tools back into the process. We report on our study with the design firm on the adapted system’s effectiveness.