AdCell: Ad Allocation in Cellular Networks

  title={AdCell: Ad Allocation in Cellular Networks},
  author={S. Alaei and M. Hajiaghayi and Vahid Liaghat and D. Pei and B. Saha},
  • S. Alaei, M. Hajiaghayi, +2 authors B. Saha
  • Published in ESA 2011
  • Computer Science
  • With more than four billion usage of cellular phones worldwide, mobile advertising has become an attractive alternative to online advertisements. In this paper, we propose a new targeted advertising policy for Wireless Service Providers (WSPs) via SMS or MMS- namely AdCell. In our model, a WSP charges the advertisers for showing their ads. Each advertiser has a valuation for specific types of customers in various times and locations and has a limit on the maximum available budget. Each query is… CONTINUE READING
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