Ad Repetition in a Cluttered Environment: The Influence of Type of Processing

Abstract

Advertising repetition is frequently used to influence consumers’ judgments of an advertised product. Several studies have found that when the target ad is repeated in a cluttered environment, repetition may not affect judgments. These findings have provoked little interest because they seem to be attributable to the interference introduced by the cluttered… (More)

Topics

2 Figures and Tables