Active viewing: An Ethnography of the Indian film audience

@article{Srinivas1998ActiveVA,
  title={Active viewing: An Ethnography of the Indian film audience},
  author={Lakshmi Srinivas},
  journal={Visual Anthropology},
  year={1998},
  volume={11},
  pages={323-353}
}
Audiences of popular Hindi cinema1 present a strategic site for study of the active audience as they adopt a viewing style that is participatory and interactive. In cinema theaters viewers applaud and whistle loudly, sing along with the soundtrack, shout out comments and throw coins at the screen. Viewers transform the meaning of the film and shape the collective experience of viewing. Plural audiences encounter varying interpretations of the film arising from a diversity of world views and… 
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The active audience: spectatorship, social relations and the experience of cinema in India
Mainstream audiences of popular Indian cinema adopt a participatory and interactive style of viewing. In cinema theaters viewers frequently cheer and whistle, shout out to characters on-screen, throw…
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