Active sport tourists: Millennials vs baby boomers

  title={Active sport tourists: Millennials vs baby boomers},
  author={Ruth IJspeert and Gilda Hernandez-Maskivker},
  journal={EconStor Open Access Articles},
Purpose: Active sport tourism is one of the fastest rising leisure segments. Considering the extensive growth of both the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism practitioners. The aim of this study is to explore the characterics of baby boomers and millennial active sport tourists and to differentiate them by relevant factors. Methods: Applying a qualitative research design numerical data is collected by using online surveys… 

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