• Corpus ID: 233481542

Active peer effects in residential photovoltaic adoption: evidence on impact drivers among potential and current adopters in Germany

@inproceedings{Scheller2021ActivePE,
  title={Active peer effects in residential photovoltaic adoption: evidence on impact drivers among potential and current adopters in Germany},
  author={Fabian Scheller and Soren Graupner and James Edwards and Jann Michael Weinand and Thomas Bruckner},
  year={2021}
}
While the importance of peer influences has been demonstrated in several studies, little is known about the underlying mechanisms of active peer effects in residential photovoltaic (PV) diffusion. Empirical evidence indicates that the impacts of inter-subjective exchanges are dependent on the subjective mutual evaluation of the interlocutors. This paper aims to quantify, how subjective evaluations of peers affect peer effects across different stages of PV adoption decision-making. The findings… 
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