Active objects: actions for entity-centric search

  title={Active objects: actions for entity-centric search},
  author={Thomas Lin and Patrick Pantel and Michael Gamon and Anitha Kannan and Ariel Fuxman},
We introduce an entity-centric search experience, called Active Objects, in which entity-bearing queries are paired with actions that can be performed on the entities. For example, given a query for a specific flashlight, we aim to present actions such as reading reviews, watching demo videos, and finding the best price online. In an annotation study conducted over a random sample of user query sessions, we found that a large proportion of queries in query logs involve actions on entities… CONTINUE READING
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