Active Audiences? The Debate Progresses But Is Far From Resolved

  title={Active Audiences? The Debate Progresses But Is Far From Resolved},
  author={S. Livingstone},
  journal={Communication Theory},
The study of media audiences has long been hotly contested regarding their supposed power to construct shared meanings, to mitigate or moderate media influences, or to complete or resist the circuit of culture. Transformations in the media environment add further grounds for contestation over audience activity or passivity, so–called, given the increasing mediation and digitalization of all dimensions of modern societies. Yet despite such persistent contestation, audiences are often taken for… Expand
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The “so-called” UGC: an updated definition of user-generated content in the age of social media
  • Marcelo Luis Barbosa dos Santos
  • Computer Science
  • 2021
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Accounting for youth audiences’ resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa
  • B. Makwambeni, A. Salawu
  • Sociology, Medicine
  • SAHARA J : journal of Social Aspects of HIV/AIDS Research Alliance
  • 2018
Results from the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. Expand


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  • Sociology
  • Signs: Journal of Women in Culture and Society
  • 1979
So angry at the blatant sexism of the mass media as to be blinded, students of the media's presentation of women have been more politically sophisticated than theoretically sound. In part, theirExpand