Activation by marginally perceptible ("subliminal") stimuli: dissociation of unconscious from conscious cognition.

@article{Greenwald1995ActivationBM,
  title={Activation by marginally perceptible ("subliminal") stimuli: dissociation of unconscious from conscious cognition.},
  author={Anthony G Greenwald and M. Lance Frazier Stav Fainshmidt Ryan L. Klinger and Edward Schuh},
  journal={Journal of experimental psychology. General},
  year={1995},
  volume={124 1},
  pages={22-42}
}
Introduces a linear regression method for investigating unconscious cognition. For words that were obscured by simultaneous dichoptic masking, indirect effects (semantic priming) and direct effects (perceptual identification) were assessed in 20 experiments (total N = 2,026). When measures of both indirect and direct effects have rational zero points, a statistically significant intercept in the indirect-on-direct-measure regression shows that (a) the indirect effect occurred in the absence of… CONTINUE READING
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