Acquiring competitive intelligence from social media

@inproceedings{Dey2011AcquiringCI,
  title={Acquiring competitive intelligence from social media},
  author={Lipika Dey and S. K. Mirajul Haque and Arpit Khurdiya and Gautam M. Shroff},
  booktitle={MOCR\_AND '11},
  year={2011}
}
Competitive intelligence is the art of defining, gathering and analyzing intelligence about competitor's products, promotions, sales etc. from external sources. The Web comes across as an important source for gathering competitive intelligence. News, blogs, as well as social media not only provide competitors information but also provide direct comparison of customer behaviors with respect to different verticals among competing organizations. This paper discusses methodologies to obtain… 
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