Achieving polio eradication: a review of health communication evidence and lessons learned in India and Pakistan.

@article{Obregn2009AchievingPE,
  title={Achieving polio eradication: a review of health communication evidence and lessons learned in India and Pakistan.},
  author={Rafael A. Obreg{\'o}n and Ketan Chitnis and Chris Morry and Warren Feek and Jeffrey W Bates and Michael Galway and Ellyn W Ogden},
  journal={Bulletin of the World Health Organization},
  year={2009},
  volume={87 8},
  pages={624-30}
}
Since 1988, the world has come very close to eradicating polio through the Global Polio Eradication Initiative, in which communication interventions have played a consistently central role. Mass media and information dissemination approaches used in immunization efforts worldwide have contributed to this success. However, reaching the hardest-to-reach, the poorest, the most marginalized and those without access to health services has been challenging. In the last push to eradicate polio, Polio… CONTINUE READING