Achieving cultural appropriateness in health promotion programs: targeted and tailored approaches.

@article{Kreuter2003AchievingCA,
  title={Achieving cultural appropriateness in health promotion programs: targeted and tailored approaches.},
  author={Matthew W Kreuter and Susan N. Lukwago and R D Dawn C Bucholtz and Eddie M. Clark and Vetta L. Sanders-Thompson},
  journal={Health education & behavior : the official publication of the Society for Public Health Education},
  year={2003},
  volume={30 2},
  pages={133-46}
}
It is a truism of health education that programs and interventions will be more effective when they are culturally appropriate for the populations they serve. In practice, however, the strategies used to achieve cultural appropriateness vary widely. This article briefly describes five strategies commonly used to target programs to culturally defined groups. It then explains how a sixth approach, cultural tailoring, might extend these strategies and enhance our ability to develop effective… CONTINUE READING
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