Accuracy of pharmaceutical advertisements in medical journals.

  title={Accuracy of pharmaceutical advertisements in medical journals.},
  author={Pilar Villanueva and Salvador Peir{\'o} and Juli{\'a}n Librero and I. Rodrıguez Pereiro},
  volume={361 9351},
BACKGROUND Because of the effect of the ever-growing evidence-based medicine movement on prescribing behaviour of doctors, the pharmaceutical industry incorporates bibliographical references to clinical trials that endorse their products in their advertisements. We aimed to assess whether the references about efficacy, safety, convenience, or cost of antihypertensive and lipid-lowering drugs included in advertisements supported the promotional claims. METHODS We assessed all advertisements… CONTINUE READING

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