Accounting for Social-Desirability Bias In Survey Sampling A Model for Predicting and Calibrating The Direction and Magnitude of Social-Desirability Bias


DOI: 10.2501/JAR-2015-006 INTRODUCTION Survey research heavily relies on accurate responding by participants to questionnaires. Practitioners carefully must craft their survey questionnaires to avoid biasing these respondents to avoid confusing (and boring) them, all in the effort to achieve as accurate and pure a response as possible. Among the problems… (More)

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