Account level demand estimation and intelligence framework

  title={Account level demand estimation and intelligence framework},
  author={Pranjal Mallick and Vikash Kumar Sharma and Parikshit Bhinde and Mutha Mandapati Reddy},
  journal={2014 International Conference on Data Science and Advanced Analytics (DSAA)},
In the context of business-to-business (B2B) commerce, one of the most significant strategic activity for marketing and sales teams is to accurately estimate a company's demand for IT products that can be fulfilled by HP. This metric is known as Account level Total Addressable Market (A-TAM) within the HP community. Accurate A-TAM estimates are vital for… CONTINUE READING