Accelerating the Diffusion of Innovations Using Opinion Leaders

@article{Valente1999AcceleratingTD,
  title={Accelerating the Diffusion of Innovations Using Opinion Leaders},
  author={T. Valente and R. Davis},
  journal={The Annals of the American Academy of Political and Social Science},
  year={1999},
  volume={566},
  pages={55 - 67}
}
  • T. Valente, R. Davis
  • Published 1999
  • Sociology
  • The Annals of the American Academy of Political and Social Science
Theory on the diffusion of innovations has been used to study the spread of new ideas and practices for over 50 years in a wide variety of settings. Most studies have been retrospective, and most have neglected to collect information on interpersonal communication networks. In addition, few have attempted to use the lessons from diffusion research to accelerate the diffusion of innovations. This article outlines a method to accelerate the diffusion of innovations using opinion leaders. The… Expand
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