Academic Search Engine Optimization (ASEO)

@article{Beel2010AcademicSE,
  title={Academic Search Engine Optimization (ASEO)},
  author={Joeran Beel and Bela Gipp and Erik Wilde},
  journal={Journal of Scholarly Publishing},
  year={2010},
  volume={41},
  pages={176-190}
}
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately ‘over-optimizing’ their articles. 

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