• Corpus ID: 202709343

ATTITUDINAL FORMS OF IDEOLOGICAL POSITIONING : A JUDGMENT ANALYSIS OF FOUR EDITORIALS FROM TWO MAINSTREAM PRINT MEDIA IN KENYA

@inproceedings{Ingutia2016ATTITUDINALFO,
  title={ATTITUDINAL FORMS OF IDEOLOGICAL POSITIONING : A JUDGMENT ANALYSIS OF FOUR EDITORIALS FROM TWO MAINSTREAM PRINT MEDIA IN KENYA},
  author={Anne A. Ingutia and Peter Maina Matu and Omondi Oketch},
  year={2016}
}
This article examines the application of judgment concept; a sub-system of appraisal theory‟s attitude component. This concept is used to illustrate how two mainstream newspaper editorials portrayed presidential aspirants and their associates in the run-up to the 2007 general elections in Kenya. In addition, the paper analyzes how Kenya‟s mainstream print media presented presidential aspirants, thus revealing the media groups‟ ideological leaning about the politicians. The paper further… 

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