ATTITUDES AND SOCIAL COGNITION Stereotypes and Standards of Judgment

@inproceedings{Biernat2004ATTITUDESAS,
  title={ATTITUDES AND SOCIAL COGNITION Stereotypes and Standards of Judgment},
  author={Monica Biernat and Melvin Manis and Thomas Edward Nelson},
  year={2004}
}
People routinely adjust their subjective judgment standards as they evaluate members of stereotyped social groups. Such shifts are less likely to occur, however, when judgments are made on stable, "objective" response scales. In 3 studies, subjects judged a series of targets with respect to a number of gender-relevant attributes (e.g.t height, weight, and income), using either subjective (Likert-type) or objective response scales (e.g., inches, pounds, and dollars). Objective judgments were… CONTINUE READING

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