ATM Service Quality and its Effect on Customer Retention: A Case from Pakistani Banks

@inproceedings{Hasan2013ATMSQ,
  title={ATM Service Quality and its Effect on Customer Retention: A Case from Pakistani Banks},
  author={Ameer Hasan and Muhammad Irfan Arif and Nimra Khan},
  year={2013}
}
The concept customer retention has received a considerable attention from a few decades in both areas as academic and industry. In the dynamic market environment, customer retention is seen as much important factor to compete in the market. Banks deals very closely to their customers, find, and fulfill their needs. Due to the technological advancement, banks are offering technology based services to the customers, the aim is to have a competitive advantage in satisfying their customer needs and… CONTINUE READING