ASSOCIATION FOR CONSUMER RESEARCH

@inproceedings{Marx2015ASSOCIATIONFC,
  title={ASSOCIATION FOR CONSUMER RESEARCH},
  author={N. Marx},
  year={2015}
}
Despite an abundance of research on customer service (CS), service quality, and customer satisfaction, limited empirical evidence exists regarding context specific situations, for example, satisfaction with the customer service of supermarkets considering how situations in different countries and cultural backgrounds might determine consumers’ expectations, experience, and conceptualizion of customer service. The aim of the research was to identify specific elements of CS that individually and… CONTINUE READING

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