ASSESSMENT OF STRATEGIC MARKETING PLANNING

@inproceedings{Genchev2015ASSESSMENTOS,
  title={ASSESSMENT OF STRATEGIC MARKETING PLANNING},
  author={Evgeni Rosenov Genchev},
  year={2015}
}

• Evgeni Rosenov Genchev
• Published 2015
• DOI:10.15547/tjs.2015.s.01.054

The planning of marketing activities is one of the main priority of the company. The main task of the author is based on literature review to apply the tool for evaluating marketing planning. On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the data we come to the following conclusions: marketing planning does not apply in most of the surveyed… CONTINUE READING

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