APPLICATION OF SERVQUAL MODEL ON MEASURING SERVICE QUALITY: A BAYESIAN APPROACH

@inproceedings{Ravichandran2010APPLICATIONOS,
  title={APPLICATION OF SERVQUAL MODEL ON MEASURING SERVICE QUALITY: A BAYESIAN APPROACH},
  author={Kishore Ravichandran and Shreeshant Prabhakaran and A. M. Sathish Kumar},
  year={2010}
}
Normal 0 21 false false false TR X-NONE X-NONE MicrosoftInternetExplorer4 Financial liberalization has led to intense competitive pressures and private banks dealing in retail banking are consequently directing their strategies towards increasing service quality level which fosters customer satisfaction and loyalty through improved service quality. This article examines the influence of perceived service quality on customer satisfaction suing an adaptive Bayesian frame work in private sector… 
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39 Citations

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