ANTESEDEN KEPUASAN TERHADAP LOYALITAS PELANGGAN (Studi Pelanggan KaliMilk di Surakarta)

@inproceedings{Kustijana2016ANTESEDENKT,
  title={ANTESEDEN KEPUASAN TERHADAP LOYALITAS PELANGGAN (Studi Pelanggan KaliMilk di Surakarta)},
  author={B Hilda Nasti Gusma Dwi Hastjarja Kustijana},
  year={2016}
}
The purpose of this study was to determine the effect of price, quality products, quality service, environment, and customer satisfaction on customer loyalty KaliMilk in Surakarta. The population in this study were individuals who had visited and buy products KaliMilk in Solo and intend to loyal. A sample of 160 respondents were taken by purposive sampling. The technique of collecting data using questionnaires. Hypothesis testing using analytical tools Generalized Structured Component Analysis… CONTINUE READING

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