Corpus ID: 113861726

ANALYSIS ON THE EFFECTIVENESS OF AXIS MOBILE INTERNET STRATEGY AND IDENTIFICATION OF AREAS FOR FUTURE IMPROVEMENTS

@inproceedings{Siagian2012ANALYSISOT,
  title={ANALYSIS ON THE EFFECTIVENESS OF AXIS MOBILE INTERNET STRATEGY AND IDENTIFICATION OF AREAS FOR FUTURE IMPROVEMENTS},
  author={Prima Jaya Siagian and Amol Titus},
  year={2012}
}
The market penetration for voice and SMS has reached 100% and style of communication has change using data (mobile internet). Mobile internet has be new source that is expected to increase operator revenues. The development of mobile internet technology from 2G (EDGE) to 3G (HSDPA) and smart phone supports the development of mobile internet users in Indonesia. For three years Axis quite successfully apply Cost Leadership strategy to compete with the other operators, especially with medium-class… Expand

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