AM Examination of the Reliability and Validity of an Instrument for Measuring Restaurant Website Quality ( DINEWEBQUAL )

@inproceedings{Kim2017AMEO,
  title={AM Examination of the Reliability and Validity of an Instrument for Measuring Restaurant Website Quality ( DINEWEBQUAL )},
  author={Hak-Seon Kim},
  year={2017}
}
This study was an examination of the reliability and validity of a multiple scale for measuring quality of restaurant website. A questionnaire was administered to a convenience sample of 211 students in Midwestern region of the United States. Respondents were randomly asked about one restaurant website among three family restaurant websites. Confirmatory… CONTINUE READING