• Corpus ID: 19206083

AM-12 : 30 PM Estimating the Impact of FreePlay Coupons Value on Players ' Slot Gaming Volumes

@inproceedings{Suh2017AM123,
  title={AM-12 : 30 PM Estimating the Impact of FreePlay Coupons Value on Players ' Slot Gaming Volumes},
  author={Eunju Suh},
  year={2017}
}

• Eunju Suh
• Published 2017
• Economics

This study reports the results of a field experiment that assessed the relationship between free-play coupon value and a player’s slot wagering volume. Customers in the player database of a Las Vegas hotel casino were assigned to either a $50 free-play incentive (control offer) or a $100 free-play incentive (experimental offer). Results indicated little effect of free-play coupon value on slot gaming volumes. Furthermore, the estimated net cash flow per player by coupon value indicated that a $50 incentive was more profitable than a$100 offer. These findings imply that a higher incentive value is not necessarily more effective than a comparable lower incentive value in increasing a player’s slot gaming volume and coupon profitability.