• Corpus ID: 19206083

AM-12 : 30 PM Estimating the Impact of FreePlay Coupons Value on Players ' Slot Gaming Volumes

  title={AM-12 : 30 PM Estimating the Impact of FreePlay Coupons Value on Players ' Slot Gaming Volumes},
  author={Eunju Suh},
This study reports the results of a field experiment that assessed the relationship between free-play coupon value and a player’s slot wagering volume. Customers in the player database of a Las Vegas hotel casino were assigned to either a $50 free-play incentive (control offer) or a $100 free-play incentive (experimental offer). Results indicated little effect of free-play coupon value on slot gaming volumes. Furthermore, the estimated net cash flow per player by coupon value indicated that a… 

Figures and Tables from this paper



Estimating the Short-Term Effect of Free-Play Offers in a Las Vegas Hotel Casino

Abstract A direct mail offer, common to the casino industry, is analyzed using performance data obtained from the player database of a Las Vegas Strip hotel casino. These free-play offers, fueled by

Estimating the Impact of Match-Play Promotional Offers on the Blackjack Business Volume of a Las Vegas Hotel Casino

Abstract A theoretical model advanced by Lucas and Kilby (2002) is modified and empirically tested to estimate the effect of match-play coupons on blackjack business volume. Although widely employed,

Coupon characteristics and brand choice

The effects of coupons on brand choice and repurchase behavior were examined in a laboratory panel experiment. Each of the 122 consumers purchased a candy bar on 10 different occasions; on the

Do higher face‐value coupons cost more than they are worth in increased sales?

Purpose – Given that coupons are one of the most popular promotional tools, this paper aims to investigate how intention to redeem the coupon is affected by the face value of the coupon for most

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

One of the key decisions a manager must make in designing a coupon promotion is to decide on the face value. In this study we examine the effects of higher face values on coupon redemption timing,

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Several authors have noted that the profitability of a coupon promotion depends on the incremental sales generated by the coupon. However, most prior research on coupon promotions has focused on

Measuring The Effect Of Casino-Operated Restaurant Volume On Slot Machine Business Volume: An Exploratory Study

Using data from three different North American casino markets, models designed to explain the variance in slot machine business volume (coin-in) produced a significant and positive effect for a

Performance gaps between U.S. and European casinos: a comparative study.

Recent years have seen the fast spread of legalized gaming throughout the world. Amid the frenzied gaming boom, new casinos have mushroomed on every continent. Casinos in different continents operate

Measuring the effectiveness of casino promotions

Managing the Slot Operations of a Hotel Casino in the Las Vegas Locals’ Market

This exploratory study was designed to identify and explain the sources of variation in the daily slot handle of a locals’ market hotel casino in Las Vegas, Nevada. A regression model was used to