AFFORDABLE LOSS : BEHAVIORAL ECONOMIC ASPECTS OF THE PLUNGE DECISION

@inproceedings{Dew2009AFFORDABLEL,
  title={AFFORDABLE LOSS : BEHAVIORAL ECONOMIC ASPECTS OF THE PLUNGE DECISION},
  author={Nicholas Dew and SARAS SARASATHY and Stuart T Read and Robert Wiltbank},
  year={2009}
}
AFFORDABLE LOSS: BEHAVIORAL ECONOMIC ASPECTS OF THE PLUNGE DECISION NICHOLAS DEW, SARAS SARASATHY, STUART READ, and ROBERT WILTBANK* Naval Postgraduate School, Monterey, California, U.S.A. Darden Graduate School of Business Administration, University of Virginia, Charlottesville, Virginia, U.S.A. IMD, Lausanne, Switzerland Atkinson Graduate School of Management, Willamette University, Salem, Oregon, U.S.A. 

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