A virtual reality shopping experience using the apartment metaphor

@inproceedings{Speicher2018AVR,
  title={A virtual reality shopping experience using the apartment metaphor},
  author={Marco Speicher and Philip Hell and Florian Daiber and Adalberto L. Simeone and Antonio Kr{\"u}ger},
  booktitle={AVI},
  year={2018}
}
In contrast to conventional retail stores, online shopping comes with many advantages, like unrestricted opening hours and is more focused on functionality. However, these pros often come at a cost of complex search and limited product visualization. Virtual Reality (VR) has the potential to create novel shopping experiences that combine the advantages of e-commerce sites and conventional stores. In this work, we propose a VR shop concept where product placement is not organized in shelves but… CONTINUE READING