A validity problem in measuring exposure to mass media campaigns.

@article{Brown1990AVP,
  title={A validity problem in measuring exposure to mass media campaigns.},
  author={Jane D. Brown and Karl E. Bauman and Charles A. Padgett},
  journal={Health education quarterly},
  year={1990},
  volume={17 3},
  pages={299-306}
}
Recognition of radio and television messages included in three mass media campaigns designed to keep adolescents from starting to smoke cigarettes was measured in six treatment and four control cities (Standard Metropolitan Statistical Areas) in the southeastern United States. The telephone survey of 574 randomly selected adolescents found high recognition… CONTINUE READING