A unitary approach to lexical pragmatics: relevance, inference and ad hoc concepts.

@inproceedings{Wilson2007AUA,
  title={A unitary approach to lexical pragmatics: relevance, inference and ad hoc concepts.},
  author={Deirdre Wilson and Robyn Carston},
  year={2007}
}
According to recent work in the new field of lexical pragmatics, the meanings of words are frequently pragmatically adjusted and fine-tuned in context, so that their contribution to the proposition expressed is different from their lexically encoded sense. Well-known examples include lexical narrowing (e.g. ‘drink’ used to mean ALCOHOLIC DRINK), approximation (or loosening) (e.g. ‘flat’ used to mean RELATIVELY FLAT) and metaphorical extension (e.g. ‘bulldozer’ used to mean FORCEFUL PERSON… 
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