A typology of decoupling strategies in mixed services

@inproceedings{Metters2000ATO,
  title={A typology of decoupling strategies in mixed services},
  author={Richard Metters and Vicente Vargas},
  year={2000}
}
A typology of a class of service systems is proposed. The typology links strategic operational objectives to the decision to de-couple work between the front and back offices of a service system. Four specific ideal types of a strategyrde-coupling mix are described; each of which has distinct operational, marketing and human resource ramifications. A type that has had significant representation in traditional literature is the ACost LeaderB type, where back-office activities are de-coupled from… CONTINUE READING
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