A tale of two pricing systems for services
@article{Lyons2012ATO,
title={A tale of two pricing systems for services},
author={Kelly A. Lyons and P. Messinger and R. Niu and E. Stroulia},
journal={Information Systems and e-Business Management},
year={2012},
volume={10},
pages={19-42}
}Due to advances in technology and the rapid growth of online service offerings, various innovative web-based service models and delivery methods have appeared—including several free services. It is not always clear whether and how these emerging mechanisms for online service delivery will result in profitable businesses. In this paper, with an eye towards beginning to understand the issues involved, we present an analytical model of rational customer choice between available service plans. In… CONTINUE READING
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