A systematic review of persuasive marketing techniques to promote food to children on television.

Abstract

The ubiquitous marketing of energy-dense, nutrient-poor food and beverages is a key modifiable influence on childhood dietary patterns and obesity. Much of the research on television food advertising is focused on identifying and quantifying unhealthy food marketing with comparatively few studies examining persuasive marketing techniques to promote… (More)
DOI: 10.1111/obr.12141

Topics

1 Figure or Table