A study on tolerable waiting time: how long are Web users willing to wait?

  title={A study on tolerable waiting time: how long are Web users willing to wait?},
  author={Fiona Fui-Hoon Nah},
  journal={Behaviour & IT},
The WWW has become an important channel for information access, electronic commerce, and publication. With an exponential increase in the number of Web users and the popularity of multimedia technology, users often face a long waiting time for downloading Web pages. Although various technologies and techniques have been implemented to alleviate the situation and to comfort the impatient users, little research has been done to assess what constitutes an acceptable and tolerable waiting time for… CONTINUE READING
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