A study of the impact of social media on consumers

@article{Hajli2014ASO,
  title={A study of the impact of social media on consumers},
  author={M. Hajli},
  journal={International Journal of Market Research},
  year={2014},
  volume={56},
  pages={387 - 404}
}
  • M. Hajli
  • Published 2014
  • Sociology
  • International Journal of Market Research
Social media have provided new opportunities to consumers to engage in social interaction on the internet. Consumers use social media, such as online communities, to generate content and to network with other users. The study of social media can also identify the advantages to be gained by business. A multidisciplinary model, building on the technology acceptance model and relevant literature on trust and social media, has been devised. The model has been validated by SEM-PLS, demonstrating the… Expand

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