A study of the continuous usage intention of social software in the context of instant messaging

@article{Hong2013ASO,
  title={A study of the continuous usage intention of social software in the context of instant messaging},
  author={Jinwon Hong and One-Ki Daniel Lee and Woojong Suh},
  journal={Online Information Review},
  year={2013},
  volume={37},
  pages={692-710}
}
Purpose – As social networking is becoming more popular, social software has achieved an important position in the internet business industry. For social software to be successful, it is crucial to understand how users form their continuous usage intentions toward social software. This paper aims to discuss these issues. Design/methodology/approach – Drawing upon socio-technical and social cognitive perspectives, this study proposes a theory-based model that investigates the interaction effects… CONTINUE READING

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